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What Makes Whatsapp Bulk Messaging So Popular?

WhatsApp is popular for the right reasons. To remember Nokia's motto, WhatsApp plays a big role in "Connecting People" around the world. It also manages to deliver a great user experience while keeping things simple so anyone using the app for the first time can find their way around. It also helps scale operations for faster businesses without breaking the bank.
Here are some reasons that make WhatsApp the world's most downloaded and used real-time messaging app:
Zero Cost Alternative

Whatsapp is free to download and use. It also doesn't even have the costs that carrier-billed text messaging via SMS has. This makes it popular for international messaging and group messaging.

Device and Platform Independent

WhatsApp works on a variety of platforms, including iOS, Android, and Windows Phone. There is also a web version and desktop app that allows users to send and receive messages from their web browser and laptop or desktop computer.

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SMS has gained popularity as it allows users to easily send and receive short text messages. Then came MMS (Multimedia Message Service), which allowed users to send/receive multimedia messages, albeit at a high price. WhatsApp takes messaging to a whole new level by allowing users to exchange text, images, videos and voice messages in real time. It also provides voice and video calls with individuals or groups at no additional cost.

For all these reasons and many other reasons (like WhatsApp stickers that make texting interesting and fun) WhatsApp is the world's favorite for instant messaging. But what can businesses gain from this?

With the launch of WhatsApp for Business, Meta-owned WhatsApp has also become a serious player in customer service and interaction.

Its real appeal lies in its ability to fire mass messages instantly.

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