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18.01.2023

Can We Send Bulk Messages on WhatsApp?

Bulk messaging is supported by both WhatsApp Business API and WhatsApp APP. However, the WhatsApp App may not be a practical choice for medium-sized or large organisations, as the app restricts 256 contacts for one bulk message. The ideal option for small and medium businesses to deliver bulk WhatsApp messages to their consumers is to use the WhatsApp API.

Using the Whatsapp API, it is possible to transmit a WhatsApp bulk message to a much wider consumer audience without being limited to 256 contacts. Additionally, WhatsApp has cutting-edge capabilities such as bulk message scheduling and multi-user features. Sending bulk messages via the WhatsApp API requires an official WhatsApp API account and company messaging software from a WhatsApp Business Solution Provider.

With the help of WhatsApp Business API, bulk messages can be sent to 100,000 different consumers with a single click. With the help of WhatsApp auto-reply, you can provide 24-hour consumer support, use payment links automation and send automatic abandoned cart alerts. WhatsApp has around 31% global market share in the list of the most dominant messaging apps.

If you are using the WhatsApp API in accordance with the WhatsApp Trade Policy, you do not need to worry about your number being blocked. It is possible for your business staff to independently log in and respond to consumers. These APIs can be connected to external systems to deliver transaction messages to customers.

Businesses should use a message template when sending a WhatsApp bulk message using the WhatsApp API. WhatsApp bulk messages, non-transactional content are allowed. However, they must adhere to WhatsApp's Business and Commerce standards. If you do not follow WhatsApp guidelines, your capacity to deliver messages may be affected.

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